We recruited & trained 100 university students in Nairobi who volunteered their time and participated in delivering social impact programmes in their communities across the country. Heroes for Chance exceeded its forecasted reach in the 1st year by impacting more than 180,660 Kenyans within 18 weeks – reaching 181% of the 100,000 targets within 95% of time elapsed. As a result, over 50% of the Heroes that participated in the programme have gotten employment opportunity with Unilever Kenya, Mr. Green, Amref Health Africa and other organisations outside the country.
At the end of the 2nd year of the programme, our goal to empower the youth in Kenya continues to be proven and their desire to participate in social impact initiatives demonstrated. We expanded the programmes to other cities with a high student population – Nairobi, Nakuru, Eldoret & Kisumu, and recruited 342 university students. This cohort reached 761,599 surpassing the target of 342K (223%) to-date at the end August 2019. We have delivered social mission programmes anchored on health, hygiene & nutrition led by 3 brands: Lifebuoy, Pepsodent & Royco.
The overall ambition is to develop Heroes for Change as a sustainable service-based model to deliver social impact programmes on behalf of profit and non-profit organizations. Organizations that fund and implement social impact programmes have the unique challenge of finding sustainable models to deliver impactful and effective initiatives on-ground at scale at a low-cost. The youth unemployment gap in Kenya is growing at 800K per year and our hope is that Heroes for Change will provide a platform to build purpose mindset in the youth and bridge their experience gap, improving their opportunity for employment.